In January 2017, Google, in the form of their leading browser Chrome, will start to flag websites that do not keep information secure (such as passwords, personal customer information or payments), with a security alert.
This means that if your site does not have a SSL certificate installed, Google Chrome will begin to mark the site as ‘NON-SECURE’ (next to the URL in the address bar on desktop), so users’ attention could be drawn to this fact, which could in turn adversely affect bounce rates for your website.
This is part of Google’s long-term plan to mark all HTTP sites as non-secure.
To counteract this, simply arrange for installation of a SSL certificate on your domain.
What is SSL?
Simply, SSL (Secure Sockets Layer) is an internet security protocol employed by browsers and web hosting servers to encrypt and transmit sensitive information. It is now regarded as standard security technology for websites. SSL technology enables sensitive information such as credit card numbers and login details to be transmitted securely. Normally, data sent between users and websites is sent in plain text format. SSL encrypts this data to much reduce the chance of it being intercepted and used with malicious intent.