Web Design | Big Decision Web Solutions

Web Design & Development

Creating a web site is one of the most important things you will ever do for your business. Big Decision have been working alongside clients of varying sizes for many years, building and maintaining web sites that deliver results in many different ways. Web sites need to be created with a clear purpose in mind, among them…

Building brand awareness
Creating a new revenue stream (for example through the creation of search engine optimised content resulting in web site traffic generating new business leads or sales)
A simple marketing presence for your business (for example via the simple method of transferring offline literature, brochures and other content into online format)
A reference point for your existing customer base / new customers
eCommerce web projects designed to bring new orders as a ‘bolt on’ to your existing business
Start-up online business - eCommerce, online community etc

The key for us is clear and honest communication with our clients from day one. We work to establish what you are looking to achieve from your site and then from that starting point we can create a project plan making clear what will be involved in terms of input from yourself and Big Decision, the cost of the web site and any ongoing costs, and importantly what realistically you can expect to achieve from your web site investment.

Where to Begin?

There are often differing entry points for a business or individual looking to enter the web arena. Your starting point is dependent on several factors including of course, your budget.
Through our initial discussions for example, we may establish that it would be beneficial for your business to "test the water" with a basic web presence…you can measure success in terms of new business generated…then we can discuss ways to take your project forward. This could be in the form of search engine optimisation, web marketing campaigns etc.

Many of our web sites have been developed along these lines i.e. entry-level site followed by further web development and investment once a level of success has been realised. This can be a cost-efficient way of doing business on the internet…avoiding massive initial investment at a time when you have no real understanding of the online potential of your business.
Every project and every web site is different and our focus on honesty and communication can be key to you maximising the opportunities the web presents.

All our web sites are bespoke designs built from scratch. We can design a logo for you, if required, or of course we can incorporate any existing company logos or corporate colours you may currently use within your business - see left.
The beauty of the internet is that our body of work is online and available for you to view at your leisure…take a look at our portfolio for examples of our work.

So, What is Right For You?

There are many types of web sites available to you. All businesses are different and as such your web site will be unique. However here are a few ideas of the options open to you…

Brochure Type Web Site Typically this would consist of a few pages showcasing the products or services of a business. This type of web site can be simply for the purpose of referring existing clients to or can be optimised and tailored for search engines in order to bring traffic to the site (via Google etc.) and as a result, new business.

Interactive Web Site The possibilities for this type of site are almost endless. Interactive content can range from simple forms designed to collect customer data right through to animations, competitions, games etc…

Content Management For many businesses it is vital that web site content is changed regularly, maybe on a weekly or even daily basis. It is not feasible or indeed cost effective to contract this work out - it needs to be carried out in house. To this end we can create a web site with simple user interfaces to enable you or your staff to amend web site content. This is usually done via a user name / password system and is secured to protect your site content.

eCommerce Web Site Once again there are many entry points for this type of site. It may not be as expensive as you think.

Web Site Revamp

Perhaps your existing web site is not producing the results you expect or desire. We can review your site and current performance and create a plan for a dynamic design to bring you more from your online presence.

These are just a few examples of our professional web design services. We can create a bespoke, unique web site for your business or organisation…contact us to find out more or discuss further.

Web Site Design Basics

Your web site should be unique but there are a few basics that should always be adhered to:

Logical navigation
Simple to understand layout
Quick loading (site visitors will quickly lose patience and move on to the next site)

In short, usability and functionality, allied of course to creativity, are key to the design of a successful web site.

Creativity

A successful web site has to be aesthetically pleasing to the site visitor. It must maintain that initial interest in your business, product and service and create an engaging online experience. To that end the site should be eye-catching whilst maintaining usability. There are many ways to attain this goal (animations, movies, sound etc.), some of which may be appropriate for your project. Take a look at our portfolio and see what we have created for our existing client base - it may give you some ideas for what we can do for you.

Conversion

Conversion is of paramount importance. This is dependent upon the aims of your site but it could be sale generation, leads by email or telephone for your business, customer feedback etc. If your site is not converting visitors into business then it is not fulfilling its purpose. We design our sites with conversion at the forefront.